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E-mail of the week: Matches
I really love this very simple e-mail from Matches. It’s encouraging people to visit the Holiday Shop on their site, where they match items of clothing with different holiday destinations. It’s...
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Figleaves – nice saved basket idea
I noticed this nice touch in an e-mail from Figleaves. In the top right-hand corner of the mail, it says “your basket has been saved, click here:” with a link leading to the shopping basket page and...
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Burberry – lovely Christmas e-mail
I loved this very classy e-mail Christmas card from Burberry. The e-mail itself is very simple: Click ‘Play Christmas Card’ however and you’re taken to a page on their website showing a video of Johnny...
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London 2012: great example of e-mail marketing at its best
The e-mail marketing from the London 2012 team is really impressive and sets a good example to marketers everywhere. Every morning an e-mail appears in my inbox containing a whole set of useful...
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Retailers using video in e-mail marketing
I received e-mails from two very different retailers this week, both using video. The first was from eSpares. The e-mail itself was very simple: a clear link to a video explaining how my fridge works...
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Ocado – an anniversary e-mail worth receiving
I was really pleased to receive this e-mail from Ocado this morning. As they rightly assume, I had indeed forgotten that I placed my first order with them in November 2009, thus making this month my...
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Retail advent calendars – a round-up for 2013
It’s the beginning of December, which means it’s time for The Snow Patrol to do a round-up of UK retailers and their online advent calendars. Smythson has a very simple design – when you place your...
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Which retailers send birthday e-mails to customers?
When we placed 200 orders as research for the 2013 Online Retail Delivery Report we used 15 February as our birthday whenever a retailer asked for it. So who wished us a happy birthday? Escentual –...
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Mulberry shows London Fashion Week live online
Back in October I blogged about Topshop going interactive for London Fashion Week by showing their range on the catwalk live on their website. As London Fashion Week hits the fashion world again,...
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Nice use of online video and in-store retail marketing from Radley
I really like this idea from luxury goods designer, Radley. It’s called Discover Your Colours and it’s a campaign that they’re running to promote their Spring & Summer range. It’s a campaign that...
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